Key to success is Digital First, says Kreisky
Thought leaders in the global magazine industry have learned quite a few essential lessons over the past five turbulent and transformative years, and Peter Kreisky of US-based Kreisky Media Consultancy, shared them with the audience of the 39th FIPP World Magazine Congress today in Rome. “Success is digital first: not digital only, not plus digital, but digital first,” was the mantra of his presentation.