THE MORNING CALL, October 20, 2017 Hearst is buying Rodale not just for the name recognition of its brands, but also its employees’ expertise in the health and wellness field, said Peter Kreisky, a New York media consultant. “That expertise can be applied to create new products Rodale might not have been able to afford to create or launch,” he said. “Rodale ran out of funds to invest in the future of the business, but Hearst is a very different animal.”