FIPP Insight, Sept 4, 2018. Peter A. Kreisky, chairman of The Kreisky Media Consultancy has maintained for many years “that the digital revolution will only become real and relevant when its leaders move from the perimeter to the center." He explains: “This is the moment when the sanctioned disruptor turns and becomes the new soul of the organisation… the fact that we now have CDOs becoming CEOs shows that it may truly be here. In that future, digital is no longer an add-on or an afterthought – but the driver of every activity."