WALL STREET JOURNAL, October 9, 2018. Peter Kreisky, a magazine consultant, said OprahMag.com is likely to face challenges. “It’s become more and more difficult to attract readers because there are so many alluring alternatives out there,” said Mr. Kreisky. “You need a clear and distinct value proposition.” Mr. Kreisky said it is a “tough environment today for digital advertising,” but said the Oprah brand is well known. “It’s about being indispensable.”