“What Condé Nast needs is scale and distribution,” said Peter Kreisky, Senior Advisor with Kreisky Media. “And the new company will have many multi-stream operations. Condé Nast content would fit beautifully and uniquely into that portfolio.” WarnerMedia’s CNN could also benefit, he said. “CNN could concentrate on their strength — news reporting from around the world — and the new entity could develop the entertainment side now relegated only to Sunday evenings.” Added Kreisky: “It would be a victory lap in terms of a smart exit strategy for the family.”