News – Kreisky Media Consultancy, LLC

Nightmare Week for London’s Last Press Lord: Name-Shamed by Meghan Markle and His Digital Genius Quits

Peter Kreisky2021-12-06T01:51:38+00:00December 6th, 2021|

Media analyst Peter Kreisky, chairman of the Kreisky Media Consultancy, told me: “The price of nurturing these clashing cultures will be high. Any attempt to fully integrate them will dilute their individual energy and focus. They appeal to very different audiences. MailOnline competes in the 24/7 minute-by-minute news as click-bait space with Facebook, BuzzFeed and Google, a tough game, while it’s far from clear how traditional Daily Mail journalism can sustain a digital base of sufficient scale. There is already brand confusion, between the digital and print versions. I can see, though, that taking the company private frees of them of the short-termism of quarterly earnings reporting and gives them the time to re-position the declining newspaper business—that’s important because the Daily Mail association underlies the credibility of the branding, for both print and the digital sites.”

Condé Nast may have a place in the Warner Media/Discovery merger. By Keith J. Kelly

Peter Kreisky2021-05-19T13:47:54+00:00May 19th, 2021|

“What Condé Nast needs is scale and distribution,” said Peter Kreisky, Senior Advisor with Kreisky Media. “And the new company will have many multi-stream operations. Condé Nast content would fit beautifully and uniquely into that portfolio.” WarnerMedia’s CNN could also benefit, he said. “CNN could concentrate on their strength — news reporting from around the world — and the new entity could develop the entertainment side now relegated only to Sunday evenings.” Added Kreisky: “It would be a victory lap in terms of a smart exit strategy for the family.”

The Last Act of Rupert Murdoch’s Dynasty Unfolds, And it’s Really Ugly

Peter Kreisky2021-02-11T20:07:10+00:00February 11th, 2021|

DAILY BEAST February 11, 2021 Looking at the new figures, media analyst Peter Kreisky, a veteran Murdoch watcher, told the Daily Beast: “Fox is between a rock and a hard place with nowhere to go. “What defined it originally as far right is now center right. To its right is a new constellation of extreme right wing news outlets, Newsmax, One America News, Breitbart and all the conspiracy theory nut jobs. Fox’s greatest danger is to become just another conservative channel without the sharp identity it once had.”

Lachlan Murdoch Is Even More of a Right-Wing Ultra Than His Old Man

Peter Kreisky2020-08-08T17:14:13+00:00August 8th, 2020|

The DAILY BEAST, AUGUST 10, 2020. Media analyst Peter Kreisky, who has closely followed the company’s moves, told The Daily Beast, “So far only Dow Jones, publisher of The Wall Street Journal, has fully lived up to that promise. It has successfully embraced digital and video and leveraged the value of its large and high quality subscription base. “The striking disparity in performance between Dow Jones and the rest of News Corp newspapers was acknowledged in the full year earnings report on Thursday,” says Kreisky, “which, for the first time, broke out Dow Jones from the rest, showing a 13 percent rise in the bottom line for that business, while revealing the other newspapers’ results, compounded by the effects of the coronavirus, were down a whopping 71 percent.” Kreisky believes that the family became split over whether and how to pump new life into the British newspapers, like the tabloid The Sun, that were once cash cows but have suffered huge falls in circulation and failed to challenge competitors like The Daily Mail, with its phenomenal tabloid site Mail Online: “The strategic focus has now shifted investment to Dow Jones, clearly the crown jewel, while there will be drastic cost-cutting to stem losses in the other newspapers. Rupert Murdoch is unwilling to spend what is needed to bring them into the digital age and long-term Lachlan lacks his father’s passion for the legacy newspapers.”

Is The National Enquirer in Its Final ‘Death Spiral’?

Peter Kreisky2020-05-26T16:53:57+00:00May 17th, 2020|

THE DAILY BEAST, MAY 20, 2020 As for the Enquirer, among other AMI titles, “I don’t hold out much hope for its long-term survival, frankly,” Kreisky said. “It’s the last of the dinosaurs,” Kreisky said. “It’s past its sell-by date—not only from the point of view of its content but also its style, which is a throwback to the past. So the question is, is it a dinosaur or a cockroach—a cockroach that will survive the end of time?”

Will National Enquirer Survive? Media Experts Divided

Peter Kreisky2019-04-15T13:39:34+00:00April 12th, 2019|

THE WRAP, April 12, 2019. Peter Kreisky, a veteran media analyst, predicted that the tabloid was unlikely to survive another five years. “This is the beginning of the ultimate decline of it, unless somebody pulls a rabbit out of a hat,” he said. “The credibility is badly damaged.” All of those issues could lead to an existential threat to the Enquirer as a going concern, media analysts said. “[Bezos] could put it out of business, no questions about that,” Peter Kreisky said. “I am not sure the extent to which their insurance would stand up for it. Insurance will probably not cover the kind of damage Bezos could extract.”

Still on Shaky Ground, Publishers Seek More Stability in 2019

Peter Kreisky2019-04-15T13:33:46+00:00April 11th, 2019|

FOLIO, April 11, 2019. “Clearly we are seeing continued consolidation of the industry to a few notable players and, with that, a focusing of fewer resources on fewer titles,” says Peter Kreisky, CEO at publisher consultancy New Portal Media. “It takes an investment to take magazines from print across multiple platforms in an effective way, as the industry requires now. That places a big burden on the publishers that don’t have the resources to do it, which forces further consolidation.”

In a shift, Conde Nast integrates more of US and international arm

Peter Kreisky2019-01-10T00:12:56+00:00November 6th, 2018|

DIGIDAY, November 6, 2018. “This is where the center of gravity for Condé Nast is going to reside,” said Peter Kreisky, chairman of the Kreisky Media Consultancy. “This may be a trial to see if you can reset the center of gravity to be in London.”

O, The Oprah Magazine Gets a New Digital Home: OprahMag.com

Peter Kreisky2019-01-10T00:19:12+00:00October 9th, 2018|

WALL STREET JOURNAL, October 9, 2018. Peter Kreisky, a magazine consultant, said OprahMag.com is likely to face challenges. “It’s become more and more difficult to attract readers because there are so many alluring alternatives out there,” said Mr. Kreisky. “You need a clear and distinct value proposition.” Mr. Kreisky said it is a “tough environment today for digital advertising,” but said the Oprah brand is well known. “It’s about being indispensable.”

When chief digital officers join the highest echelons of legacy publishing

Peter Kreisky2018-09-07T15:56:48+00:00September 4th, 2018|

FIPP Insight, Sept 4, 2018. Peter A. Kreisky, chairman of The Kreisky Media Consultancy has maintained for many years “that the digital revolution will only become real and relevant when its leaders move from the perimeter to the center." He explains: “This is the moment when the sanctioned disruptor turns and becomes the new soul of the organisation… the fact that we now have CDOs becoming CEOs shows that it may truly be here. In that future, digital is no longer an add-on or an afterthought – but the driver of every activity."

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