“This is all just a reflection of the way this market is evolving,” said Kreisky Media Consulting founder Peter Kreisky. “There’s a lot that can happen when you create these kind of well-targeted offerings aimed at specific audiences. You can get a level of loyalty and regular engagement that’s harder to get otherwise.”

MEDIUM. AUGUST 25, 2015 - As the media expert Peter Kreisky told me, the broader message here is that quality journalism will continue to have solid support from a committed group of readers who care about informed insight and are happy to pay to get it anywhere, anytime, (particularly on their phones and tablets). In the case of publications like The New York Times, The Wall Street Journal, The Financial Times and The Economist, the race is not for scale at all costs but for deep, paid engagement with their audience.

DIGIDAY, August 19, 2015 - The publishers’ investment in online learning and events comes amid publishers’ ongoing search for alternate revenue streams beyond advertising revenue. “This sounds right to me,” said Kreisky Media Consulting founder Peter Kreisky of Inc.’s online course. “It’s right in their wheelhouse and is very consistent with their value proposition and their audience.” Publishers, however, might face issues when it comes to scale, according to Kreisky. Pricing online courses to be affordable to most people means that publishers have to attract a lot of people so that the economics work. It’s hard enough getting people to pay for things online as it is.

DIGIDAY, August 13, 2015 - Long hours and free labor have driven the growth of the digital media economy, said Peter Kreisky, chairman of the Kreisky Media Consultancy. “They’re expected to work almost 24-7, and they do,” he said, pointing to recent reporting on The Huffington Post. “Arianna’s the best example of that.” While raising pay could open the door to more nimble competitors and constrain digital publisher’s growth, he said, “A lot of people question whether [the low-cost model] is sustainable.”

DIGIDAY, July 13, 2015 - “Moves to redefine themselves as a multiplatform, content-driven media company in sports, fashion, news, etc., are tangible signs of this progress,” said Kreisky Media Consultancy founder Peter Kreisky.

THE STREET, June 26, 2015 - Martha Stewart, for all her early firepower, was unable to make the transition to build on her early fame and more recently, make the transition to digital platforms. "Martha was incredibly innovative in creating the Omnimedia model of connecting television and magazines and books with retail merchandising," said Peter Kreisky, a media strategy consultant, in a phone interview. "But ultimately, Martha Stewart turned out to be the company's greatest asset and its greatest liability. The model needed to be reinvented, and it wasn't." "The Omnimedia model was created in the mid-1990s when the Internet was still a toy," Kreisky added. "She did a fantastic job but the company was more an extension of the print and TV product, and digital never became a separate and distinguished platform."

DIGIDAY, May 28, 2015 - Recode, which comScore said gets 1.5 million unique visitors a month over a year later, may not have been growing fast enough, which could have pressured it to find an exit. “They were stuck in the middle, neither small enough to be highly profitable nor large enough to have the scale to compete with the majors. They were smart enough to understand that,” said Kreisky Media Consultancy founder Peter Kreisky, who compared Recode to GigaOm, which attempted to grow too quickly before imploding last month. All of these concerns go away now when the site is been folded into Vox Media, which will handle the bulk of the site’s business and administrative concerns, all the while boosting its own prospects. Kreisky called it “the perfect strategy” for both sides, particularly Recode.

DIGIDAY, December 22, 2014 - Time Inc. isn’t alone in catching up to Silicon Valley in its approach to product development. Hearst Magazines’ “fail fast” mantra informs recent magazine launches including HGTV and Food Network Magazine that use lean staffs and publishing partners that have built-in awareness and audiences. Still, the MVP [Minimum Viable Product] approach is foreign to the traditional publishing culture, with its tradition of lengthy and expensive product development, said Peter Kreisky, chairman of the Kreisky Media Consultancy. “It’s fear of failure,” he said. “They have a very high profile in the marketplace, so every product they launch has high visibility. If you’re a big company like Time or Hearst, everybody sort of jumps on you.” It’s easier for Time Inc. to adopt this approach now than it would have been a decade ago, though, said Reed Phillips, managing partner of media investment bank DeSilva & Phillips. “They had a whole magazine development staff, and they were tasked with starting new magazines like InStyle and Entertainment Weekly,” he said. “The way startups were done back then, it was very slow and methodical and might have included direct-mail tests and newsstand tests. Now, it is more fast and furious. Let’s put it out there and see how people will react. A lot of these things are not going to be new magazines; they’re going to be apps and things that are more conducive to testing quickly.”