NEW YORK POST. February 5, 2016.
While Vogue never tells Harper’s Bazaar and vice versa, that has not stopped the parent companies of the fashion glossies from merging their back-shop operations in a new joint venture to manage production, procurement and circulation.
Hearst Magazines President David Carey and Condé Nast CEO Bob Sauerberg on Thursday unveiled the venture, called PubWorx. Most of its 130 employees will be based at Condé’s World Trade Center headquarters, while some will be at the Hearst tower uptown.
“Creating a shared services unit like this for print is a very smart move in an industry now defined by content and audience across many platforms,” said industry consultant Peter Kreisky.
The downsizing would be “surprisingly modest,” according to Carey.
“The primary focus is not job reductions, but the efficiencies that will come from common processes and in procurement,” he said.
Making it attractive to other “outside customers is part of the strategy,” said Sauerberg, although it will start with 21 Hearst titles and 17 Condé titles.